What is email marketing, how to do it and its characteristics
What is email marketing, how to do it and its characteristics
Blog Article
Email marketing is the use of email to promote products or services and increase customer loyalty . It's a type of marketing that allows contacts on your email list to learn about new developments in your business (products, services, discounts).
Want to know everything about email marketing? Read on, and we'll explain in detail what it is, how to do it, and its main features so you can apply it to your audience using one of the most profitable communication channels.
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What is email marketing?
Email marketing, or emailing, is a type of marketing that allows customers on your email list to learn about new products or services or receive discounts, among other communications . It can also be a more subtle sales channel that educates your audience about your brand's value or helps maintain engagement between purchases.
Email marketing, or emailing, is a type of marketing that allows customers on your email list to learn about new products or services or receive discounts, among other communications . It can also be a more subtle sales channel that educates your audience about your brand's value or helps maintain engagement between purchases.
What is email marketing for?
Email marketing allows you to send bulk or transactional emails (for example, when an order is placed) to your audience. It's a communication Business To Business Mailing Lists channel that you can incorporate into your digital marketing strategy, whether you have a physical store or an e-commerce site.
Over the past year, it has established itself as an essential means of communication, creating a meaningful and rapid connection with your target audience.
Nowadays, it's difficult to run a business without having to resort to email: it's a very powerful and well-established direct marketing
channel . So, if you haven't yet implemented this online tool as part of your digital marketing strategy, this post is for you.
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